Normal these days is broken. Normal is stressed out, overwhelmed, underperforming.
Are you feeling NORMAL?
The science-driven coaching app for conquering stress, pressure, and underperformance.
No payment method upfront, zero strings.

Level Up is an EXPERIENTIAL cognitive-science-driven coaching platform based on over two decades of research, coaching and learning to help YOU take greater control over life — using our unique 4-minutes a day foundation. Results are 100% guaranteed.

Skills you learn and implement in your day-to-day life are proven by science to enhance performance.
The program requires less than four minutes of your time. We respect BUSY lives by driving maximum impact with minimal time and effort.
The app reminds and guides you through lessons and activities that hold you accountable with ease.

Never just believe what the company tells you.

What Level Up Clients are Saying

How and Why Level Up Works

Learn High Performance Skills

Through masterclass video lessons and hands-on, interactive activities, you will learn how to prioritize your most importance activities, improve your self-confidence, visualize for better execution, and control your emotions and stress level to optimize your daily execution. Then you will learn how to create a winning game plan with your identity statement, life vision, and goals to become the best version of yourself. Further lessons continue to drive deeper understanding of brain science, human behavior and more specific tools to continue to give you an edge. You will ultimately build mental toughness that is so important for better success, health and happiness.


UNLIKE online education and reading self-improvement books or listening to podcasts, Level Up is a first-of-its-kind learning platform that truly mirrors the only way that humans have MASTERED new skills. Think of how you’ve learned to play tennis, an instrument, perform surgery — learning starts with instruction from a coach or teacher followed by IMPLEMENTATION and practice through chunking of the overall skillset. Similarly, each lesson will be followed by a hands-on implementation of that chunk that you will practice daily in the Level Up app.


Implementation isn’t limited just to practicing new concepts. Again like the real world, you MUST evaluate constantly. Dr. Selk’s daily mental training for excellence drives continuous self-evaluation along with data and artificial intelligence-driven big picture review every two weeks once you have mastered the 3-minute 40-second daily ritual. Down the road, live coaches trained by Dr. Selk can get involved to drive your performance to yet a whole new level.


The final phase of learning that passive methods can’t deliver ever is to put it all together. When you learn tennis, you may learn the forehand separately from the serve and the volleys too. Knowing each type of shot does not make you a great tennis player. You MASTER the game when (through Learning, Implementation and Fine-Tuning) you are able to EXECUTE all your shots, footwork, strategy, fitness and mental fortitude all together. None of this happens without continuous coaching and feedback, so Level Up is with you every step of the way.

The Scientists Behind the Science

Dr. Jason Selk is considered one of the top performance coaches in the United States. From hall of fame professional and Olympic athletes to Fortune 500 and Fortune 100 executives and organizations, Dr. Selk coaches individuals, teams and entire organizations for high-level success via speaking engagements, private coaching and the Level Up coaching app to reach all corners of the world.

Five-time Bestselling Author

10-Minute Toughness is a solid mental-training program. In fact, I feel it is the best of its kind… [It is] what the title says: ten minutes a day that connect your talents and abilities to the outcome you are seeking. As a retired NFL player, I can see as many applications in the business world as on the football field.

Jeff Wilkins, Former NFL Pro Bowl Kicker

What first drew me to Jason’s perspective, first as a professional but ultimately as a friend, was that his approach to success empowered his clients not only to succeed in life more often but also to enjoy the success they created.

Andy Hill, Former President, CBS Television

The mental side of the game is extremely important. 10-Minute Toughness helps players develop the mental toughness needed for success. It really makes a difference.

Walt Jocketty General Manager for the Cincinnati Reds

[Jason Selk] asked some questions that made me think about things in a way that I never have. There is real value in that.

Joe Buck, Hall of Fame Sportscaster

Before learning the mental workout, I really didn’t know if I would be healthy enough to be able to compete in the (Olympic) games. Once I started doing the mental workouts everyday, I immediately started having better training sessions, and I knew I was on track.

Justin Spring Head Men's Gymnastics Coach Olympic Games

Jason has spent a tremendous amount of time and energy developing effective mental training programs and coaches’ workshops. He is truly committed to helping individuals and teams to perform at their very best, when it really counts.

Peter Vidmar, Olympic Gold Medalist

Jason became world renowned for a reason; he is powerful, transformative and riveting. His proven techniques have changed the manner in which I think day-to-day and helped me embrace a new level of focus I didn’t know existed.

Ben Newman, CEO The Continued Fight Author

Selk lays it all out there in his brilliant book, Relentless Solution Focus. I am admirer of his work and teachings.

Jim Rome, Iconic Sports Radio and Television Host

10-Minute Toughness literally changed my life. So many others suggest what your end result should be, but not any help on HOW to actually do it. 10-MT is a step-by-step guide to helping people achieve their goals and to be tough when it matters the most. Without 10-MT I never would have been able to go to the Olympics in 2010 and win a bronze medal. I really suggest 10-MT to anyone (athlete or not) who needs help in putting together a plan to reach his/her goals.

Shannon Bahrke Olympic Silver and Bronze Medalist

Dr. Ellen Reed, Co-Founder

Dr. Reed, co-founder of Level Up, has extensive experience in mental training for consistency, accountability, and execution in business, athletics, academics, and the performing arts, having worked side by side with Dr. Jason Selk for over 10 years. Dr. Reed’s book Relentless Solution Focus written with Dr. Selk was released in January 2021, and it has since hit the bestseller list several times.

Ellen’s coaching has helped me develop mental toughness — not just in my sport, but also in all areas of life. I’ve learned how to respond to stressful situations, Perform under pressure, and direct my focus so I can improve myself every day. Thanks to her, I transformed my skiing career from a World Rank in the low 30sand an ACL tear to a World Rank of #4 and my first Olympic Games. More importantly, Ellen’s mental coaching has been absolutely crucial in helping me become a better friend, daughter, and human being!

Olivia Giaccio, Olympic Skier

You want your coach to be someone you actually feel comfortable talking to, and someone who knows how to help you get RESULTS! That’s Dr. Ellen. She combines presence, warmth, and expertise like no one else.

Vaughn Kohler, Author, Podcast host, Consultant

Dr. Ellen Reed has helped me adopt the Relentless Solution Focus mindset and apply it in my everyday life. Her unique coaching style has allowed me to grow and achieve success both on and off the field. We’ve created a mental workout that challenges me to find solutions for improvement and gives me confidence to perform at a high level.

Tom Barlow, Professional Soccer Player for the New York Redbulls

The single greatest factor contributing to my success has been working with Dr. Reed. Early in my career, she gave me the tools to fight through the fear of failure and to achieve in ways I would have otherwise thought unavailable. Now that I have reached higher levels in my career, she has given me the tools to discover the opportunities no one else can see.

Patrick Reed, Edward Jones Director

Ellen helped my mental game become efficient and effective in realizing my full athletic potential. When everything is on the line, it takes a powerful and committed mind to execute the plan flawlessly. Ellen helped me to simplify and amplify my mental game so I became the most efficient, confident, resilient version of myself! And when the clock was running out, and stress was high, I was able to execute flawlessly!

Vera Schmitz, Elite Pole Vaulter and Olympic Trials Finalist

Our Clients